In Marche there’s an innate sense of taste, style and beauty that is transformed into the unique ability to create objects of excellence. The gentle hills preserve towns rich in History as the district of Montappone, renowned international hats production center. A lush landscape where a laborious community and well-rooted in its peasant origins has always interwoven its history with straw processing. Here is the path of the Cappellificio Vecchi, one of the most representative companies of that “know how to do” that is gaining success all over the world. Men’s and women’s hats came to be known everywhere. It all started from here.